Post by account_disabled on Jan 24, 2024 23:59:27 GMT -5
Business does not stand still: it develops, scales, new products and services appear, and sometimes sub-brands. In this regard, difficulties may arise with the effective management of a portfolio of brands, correct positioning for customers, making informed business decisions, etc. Brands with clear architecture achieve3.5 times more visibility compared to others, because they are easier to recognize and identify.
Without brand architecture, companies that are expanding Buy Bulk SMS Service product lines or pursuing mergers and acquisitions may find confusion both within the team and when communicating with customers. So, what is brand architecture, why is it important and what is it like? How to build an effective brand architecture and what to pay attention to? We tell you in this article. From Read also : Insight and insight: what is it and how do these concepts differ?
What is brand architecture and why is it important? Brand architecture is a company's organizational structure for a parent brand and its associated sub-brands, products and services. It is an integral part of the overall brand management strategy, which helps develop competitive products and services, manage risks and eliminate them in a timely manner. From a consumer's perspective, brand architecture helps.